What you will learn
In the last two weeks, a fire in an apartment block in Dubai is the second scariest thing to happen to the Authority Hacker team (don’t worry, no damage done).
So, I suppose you are wondering what the scariest thing was?
In this special postcast, Gael, Mark and Perrin will be talking about our run-in with Amazon Associates and how we came out the other end alive and kicking. This postcast accompanies Perrin’s Ultimate Guide to Amazon Associates.
We will also touch on a special case from the AH Pro community where one of our members was banned by Amazon. This wasn’t the end of the story, however. After analysing the issues and communication openly with Amazon, the member was pretty quickly unbanned and able to make money from Amazon again.
What Did The Email Say?
So, as you can probably tell by now, we freaked out a bit.
But, then we took a deep breath and tried to approach the problem with clear heads.
Here’s what the email actually said:
Hello from the Amazon Associates Program,
While reviewing your account, we have been unable to verify that the means through which you are referring customers to the Amazon Site are in compliance with the terms of the Associates Program Operating Agreement. Therefore, we request that you provide us with a detailed description of the methods you are using to refer customers to the Amazon Site in accordance with the Operating Agreement, which states: You must provide us with any information that we request to verify your compliance with this Operating Agreement.
The description you send should include, for example, identification of the websites on which your banner ads are posted, advertising services you are using, screenshots of your Site’s analytics tools that show your Site traffic and its sources, the keywords you are using to drive referrals, any plugins or browser add-ons you use, live links to your Sites, a sequence of links that allows us to duplicate the clicks the majority of your customers make to get to the Amazon Site via your special links, and any other information that would be relevant to confirming the your compliance with the Operating Agreement, which can be found here: https://affiliate-program.amazon.com/gp/associates/agreement.
Also, take this time to update your account information, including all the domains you own that you are sending traffic from.
Please send the requested information to us within 5 business days by using the Contact Us form available here:
If we do not hear from you regarding the above, or, based on your response, we will be unable to verify that your methods are compliant with the Operating Agreement, we will close your Associates Account and may withhold fees.
We appreciate your understanding and hope to hear from you soon.
Breaking the email down, the main point was that Amazon couldn’t tell where the traffic our links were sending to Amazon, was coming from. They asked us for a whole bunch of information:
- Methods you are using to refer customers
- Identification of the websites on which your banner ads are posted
- Advertising services you are using
- Screenshots of your Site’s analytics tools that show your Site traffic and its sources
- The keywords you are using to drive referrals
- Any plugins or browser add-ons you use
- Live links to your Sites
- A sequence of links that allows us to duplicate the clicks the majority of your customers make to get to the Amazon Site via your special links
- Any other information that would be relevant to confirming the your compliance with the Operating Agreement
The final thing is that we had 5 days to pull the information together and send it to Amazon.
What Do We Think Happened?
The clues are in the email if you read between the lines.
The fact that the email mentions Amazon have been “unable to verify that the means through which you are referring customers to the Amazon Site” is quite clear.
To us, this suggests that something is wrong with our tech set-up that is restricting Amazon’s visibility of the traffic from our site to theirs.
The next step was to analyse the tech.
The only thing that made sense to us was that we were using the geni.us plugin. Genius is link management software. The idea behind it is that links don’t need to be static but can be intelligent.
So, by putting in a genius link, someone from the USA will be sent to amazon.com, whereas, someone from Germany will be sent to amazon.de.
However, in the terms and conditions, they make a point of saying that you must be clear that the link is taking them to Amazon.
As you can see here on shutupandtakemymoney.com, geni.us links do not make it clear in the bottom left hand corner that they are taking users to Amazon.
On top of that, however, there seems to be an issue where Amazon is unable to track the traffic passing through Genius links correctly.
What Did We Do?
When it comes to managing our business, one of the most sensible things we can do it work to reduce risk. Whether Genius links are a problem or not, we thought that the sensible move was to eliminate the risk and stop using them altogether. Instead, we put the naked Amazon links back in.
We felt that this was the main issue but there was no guarantee it was everything.
All we could do was take a long hard look at ourselves. The best thing to we could do was audit ourselves.
We complied with all the request, provided screenshots, recorded screencasts to ensure that we were providing everything that Amazon needed and more.
The main things was that we were honest. After we audited ourselves, we found a few minor compliance issues.
We told Amazon about these. But, not only that, we provided them with an action plan that outlined how we were going to resolve these issues and the timescales involved.
After deleting the Genius plugin, a few things broke. This doesn’t usually happen but the combination of Thrive Architect and Genius doesn’t work all that well together. Where the links usually revert back to normal Amazon links, there were still Genius links.
To make sure we were send no traffic to Amazon through Genius links, Gael wrote a rule to redirect all Genius links to Google rather than Amazon. It wasn’t the perfect but it was a quick fix while we got round to fixing the 250 or so pages with Genius links on them.
Is It Normal to Get Warnings from Amazon?
There are a lot of rules and regulations within the Amazon Associates terms of service that are easy to break.
In the past, Amazon have been very ban happy but the anecdotal evidence suggests that this is changing.
Ok, they still hand out bans like candy but at least they give warnings these days.
Amazon Associates warnings occasionally end up in SPAM. Make sure that you whitelist Amazon Associate emails so that you do not miss any warnings.
Why Do They Do It?
Amazon need to cover their own backs. Really.
The thing is, the are such a big company that everyone is gunning after them – the FTC, various bodies in the EU and probably in other regions as well, as you can hear about in our recent legal podcast.
Amazon probably run the largest affiliate program in the world. They are effectively paying affiliates to drive traffic to their site. As such, the could be found liable for any offences that their affiliates commit.
An example as such may be when reviewing a juicer, an affiliate may claim that the juicer is the cheapest on the internet and can be purchased from Amazon for $20. Then, when a competitor brings out a cheaper juicer, the affiliate could legitimately be accused of deceptive marketing by the FTC. Amazon could bear some responsibility for that.
This is why they are so strict about their terms of service, so as to be seen to be doing as much as possible if any legal issues were to arise.
What Do You Need To Be Aware Of?
- Amazon Associates Disclaimer – You need to include the exact Amazon Associates disclaimer from the terms of service.
- Images – You cannot host Amazon product images. You must get them from the API. This has drawbacks in terms of editing, spacing, etc. but the bonus is that they automatically update when the product owner updates their branding.
- Prices – You cannot mention prices unless you pull them from the API and update the cache every 24 hours.
- Email Promotion – You cannot include Amazon Associate links in emails.
- Pop-Ups – You cannot include Amazon Associate links in pop-ups.
What Should You Do If You Get A Warning From Amazon?
If we were to get a warning email tomorrow and we could not decipher the real problem from it, we would bring everything back to the bare bones.
- No images
- No prices or pricing information
- Proper, clear and prominent disclaimers
- Only raw Amazon text links
The thinking behind this, is that with the very bare minimum, it is very difficult to break any rules.
Go as safe as possible. From there, after Amazon have approved your audit, you can slowly begin building up the features of your site.
It is possible for your site to get banned for life from Amazon, make sure that if you do get a warning that you take all possible precautions to ensure that you are in full compliance with the terms of service.
We have seen that, if you have been banned by Amazon, you can still be re-instated. Let’s be on the safe side though and try not to get banned in the first place.
However, If you do get banned from Amazon, anecdotal evidence suggests that you will get one chance and one chance only to reinstate your account.
If you don’t get approved then, they basically ghost you and stop answering your emails and calls.
You’re dead to them.
But, don’t worry, it’s not the end of the world.
There are hundreds of ways to monetize your site and there are literally thousands of affiliate programs out there. While Amazon is a great place to start, there tends to be niche specific programs that can end up being a lot more useful than Amazon.
A final, important piece of advice is to make sure you read the Amazon Associates terms of service yourself or hire a lawyer to do it and implement their suggestions. No matter how many ultimate guides you read, there is no replacement for reading and understanding the terms of service yourself.